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AI tools for real estate sales agents: what they do and what they cost

AI tools for real estate agents reply to new leads by text, email or phone, match buyers to listings and turn a new listing into ads, emails and social posts. Showings, negotiations and closings stay with the agent.

Will AI replace real estate sales agents? A little. They score 65 out of 100 on our scale, where higher is safer ( D; could be 2035–2046). See which tasks AI can do in this job.

We have not tested these tools. Each entry says what the vendor says its tool does, matched to tasks from this job's official description, with prices as listed on the vendor's site on October 3, 2026. Prices change; check before you buy. No tool pays to be listed and we earn nothing from these links.

Lofty Inc. · real estate CRM

Lofty

A CRM whose AI agents respond to leads, qualify them and book appointments, and turn listings into ads.

Tasks in this job it helps with
  • Promote sales of properties through advertisements, open houses, and participation in multiple listing services.
  • Coordinate appointments to show homes to prospective buyers.

not published (Lofty Agent, Team, Broker and Enterprise plans all 'Request Pricing'; AI agents such as Sales Agent are add-ons) (checked October 3, 2026)

Vendor site
Inside Real Estate · real estate CRM

BoldTrail

A CRM and IDX website platform with plain-language property search and automated lead follow-up.

Tasks in this job it helps with
  • Generate lists of properties that are compatible with buyers' needs and financial resources.
  • Promote sales of properties through advertisements, open houses, and participation in multiple listing services.

Price not published (checked October 3, 2026)

Vendor site
Follow Up Boss (FUB) · real estate CRM

Follow Up Boss

A CRM that automates follow-up by call, text and email and suggests messages and tasks.

Tasks in this job it helps with
  • Contact previous clients for prospecting of referral business.

Monthly billing: Grow $69/user/month (calling add-on $39/user); Pro $499/month including 10 users, additional users $49/month; Platform $1000/month including 30 users, additional users $20/month. Billed annually: Grow $58/user/month (calling $33/user); Pro $416/month (additional users $41); Platform $833/month (additional users $17). Plus tax where applicable. AI features included at no extra charge. · free trial (checked October 3, 2026)

Vendor site
Ylopo, LLC · real estate lead generation / AI follow-up

Ylopo

Runs listing ads and behavior-matched listing alerts, with AI text and voice agents that contact leads.

Tasks in this job it helps with
  • Promote sales of properties through advertisements, open houses, and participation in multiple listing services.
  • Generate lists of properties that are compatible with buyers' needs and financial resources.

not published (Solo, Growing Team and Complete plans quoted via demo or ROI calculator; priced on database size, not seats) (checked October 3, 2026)

Vendor site
Structurely · AI lead follow-up / conversational AI

Structurely

Calls and texts leads to qualify them and schedules appointments, updating the CRM.

Tasks in this job it helps with
  • Coordinate appointments to show homes to prospective buyers.
  • Interview clients to determine what kinds of properties they are seeking.

Platform fee not published (Small Team, Large Team and Enterprise: 'Talk to Sales'); usage billed in tokens, as low as $0.07/minute voice, $0.02/message SMS, $0.02/AI email (checked October 3, 2026)

Vendor site
Rechat · real estate CRM / marketing

Rechat

Builds listing websites, emails and social posts for each new listing, with an AI assistant that drafts them.

Tasks in this job it helps with
  • Promote sales of properties through advertisements, open houses, and participation in multiple listing services.

Price not published (checked October 3, 2026)

Vendor site
Canva · AI design / marketing content

Canva AI

Generates and resizes designs such as listing flyers and social posts from a prompt.

Tasks in this job it helps with
  • Promote sales of properties through advertisements, open houses, and participation in multiple listing services.

Free US$0; Pro US$144/year for one person; Business US$250/year per person; Enterprise 'Let's talk' (yearly prices shown; monthly billing also offered; prices exclude applicable tax) · free plan, free trial (checked October 3, 2026)

Vendor site

AI tools for other jobs · Will AI replace real estate sales agents?