Lofty is a real estate CRM and marketing platform that combines IDX websites, lead generation, automated follow-up and AI agents that respond to leads, qualify them and book appointments for agents, teams and brokerages.
What the vendor says it does
- AI-powered real estate CRM
- Sales Agent captures and qualifies leads, nurtures the database and books appointments
- automated multi-step follow-up by email, text, calls and direct mail (Smart Plans)
- IDX websites with property search
- Social Agent plans posts and writes captions
- Homeowner Agent flags likely sellers in the database
- turns a new listing into Facebook and Instagram ads and email (Lofty Blast)
- AI lead scoring
- transaction management
Price
not published (Lofty Agent, Team, Broker and Enterprise plans all 'Request Pricing'; AI agents such as Sales Agent are add-ons), as listed on October 3, 2026. Vendor pricing
Jobs it is used in
- Real Estate Sales Agents: A CRM whose AI agents respond to leads, qualify them and book appointments, and turn listings into ads.
We have not tested these tools. Each entry says what the vendor says its tool does, matched to tasks from this job's official description, with prices as listed on the vendor's site on October 3, 2026. Prices change; check before you buy. No tool pays to be listed and we earn nothing from these links.