Qualtrics is an experience-management platform for customer, employee and market research surveys, with AI that analyzes feedback, predicts outcomes and runs synthetic-audience research.
What the vendor says it does
- surveys with AI follow-up prompts
- synthetic audiences to test messaging and concepts
- sentiment analysis of feedback
- dynamic segmentation
- automated recommendations and actions (Experience Agents)
- market, product, UX and brand research
- video feedback analysis
Price
Price not published, as listed on October 3, 2026. Vendor pricing
Jobs it is used in
- Market Research Analysts and Marketing Specialists: Runs customer and market research surveys and analyzes the feedback.
We have not tested these tools. Each entry says what the vendor says its tool does, matched to tasks from this job's official description, with prices as listed on the vendor's site on October 3, 2026. Prices change; check before you buy. No tool pays to be listed and we earn nothing from these links.
Qualtrics XM Platform vendor site