AI tools for market research analysts and marketing specialists: what they do and what they cost
AI tools for marketing research estimate competitors' web traffic and search visibility, build and analyze surveys, and report on how campaigns perform. They collect and summarize data; the analyst decides what to ask and how to read the results.
Will AI replace market research analysts and marketing specialists? Partly. They score 54 out of 100 on our Still needs a humanOur headline score for each job, from 0 to 100. Higher is safer: AI can do less of the work, or does it less well.It combines how much of the job AI can do with how well AI does it compared with a qualified person, and it is always shown beside those answers.How the score works · More in the glossary scale, where higher is safer (Evidence gradeHow strong the proof is, from A to D. A is a blind, expert-marked test of AI against people; D means none yet.B is a test on closely related work; C is a benchmark with no human comparison.The four grades · More in the glossary D; could be ReplacedOur strict test: AI doing at least 90% of a job’s working time, as well as a person, with at least half of employers using it.Pages also say “largely automated” for the same test. It is not a prediction that the job ends.More in the glossary 2034–2042). See which tasks AI can do in this job.
We have not tested these tools. Each entry says what the vendor says its tool does, matched to tasks from this job's official description, with prices as listed on the vendor's site on October 3, 2026. Prices change; check before you buy. No tool pays to be listed and we earn nothing from these links.
Reports on campaign performance and attribution and builds audience segments from CRM data.
Tasks in this job it helps with
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Free $0 (up to 2 users); Starter $7/mo/seat billed annually (limited-time 65% off) or $10/mo/seat billed monthly (limited-time 50% off); Professional $90/mo/seat billed annually or $100/mo/seat billed monthly; Enterprise $175/mo/seat. Paid plans include HubSpot Credits for AI features (5,000/10,000/15,000 per month). · free plan, free trial (checked October 3, 2026)
Estimates traffic and marketing channels for any website to benchmark competitors and research markets.
Tasks in this job it helps with
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Seek and provide information to help companies determine their position in the marketplace.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Web Intelligence self-serve (Entrepreneurs): Competitive Intelligence $125/mo billed annually or $199/month; Competitive Intel & SEO & AEO $333/mo billed annually or $399/month; Competitive Intel, SEO & AEO & Ads $542/mo billed annually or $649/month (1 user each). Businesses & Enterprises: contact sales. · free trial (checked October 3, 2026)
Runs customer and market research surveys and analyzes the feedback.
Tasks in this job it helps with
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.