Semrush is an SEO and search-visibility platform for keyword, backlink and competitor research, site audits and rank tracking; its Semrush One plans add tracking of how a brand appears in AI chatbot answers.
What the vendor says it does
- keyword research
- competitor and backlink analysis
- rank tracking and site audits
- tracks brand mentions and prompt-level visibility in AI answers (ChatGPT and other LLMs)
- AI brand sentiment monitoring
- traffic and market analysis of any website
- AI content creation and optimization tools
- connects Semrush data to AI assistants via MCP
Price
Page geo-showed GBP: Free ($0/mo shown); SEO £95.07/mo billed annually or £113 monthly; Starter (SEO + AI Search) £133.84/mo billed annually or £161 monthly; Pro+ £201.09/mo billed annually or £242 monthly; Advanced £369.23/mo billed annually or £444 monthly; Enterprise custom. Additional users from £36/mo. · free plan, free trial, as listed on October 3, 2026. Vendor pricing
Jobs it is used in
- Market Research Analysts and Marketing Specialists: Researches competitors' keywords, backlinks and traffic and tracks how a brand shows up in AI answers.
We have not tested these tools. Each entry says what the vendor says its tool does, matched to tasks from this job's official description, with prices as listed on the vendor's site on October 3, 2026. Prices change; check before you buy. No tool pays to be listed and we earn nothing from these links.