Similarweb estimates traffic and engagement for websites and apps so users can benchmark competitors, research markets and keywords, and track how brands appear in AI search engines and chatbots.
What the vendor says it does
- estimates any website's traffic, engagement and marketing channels
- competitor benchmarking and alerts
- market research and demand analysis
- keyword research, rank tracking and site audit
- AI brand visibility, citation and sentiment analysis in AI search
- paid search and display ad intelligence
- AI Studio for natural-language queries, and AI agents
Price
Web Intelligence self-serve (Entrepreneurs): Competitive Intelligence $125/mo billed annually or $199/month; Competitive Intel & SEO & AEO $333/mo billed annually or $399/month; Competitive Intel, SEO & AEO & Ads $542/mo billed annually or $649/month (1 user each). Businesses & Enterprises: contact sales. · free trial, as listed on October 3, 2026. Vendor pricing
Jobs it is used in
- Market Research Analysts and Marketing Specialists: Estimates traffic and marketing channels for any website to benchmark competitors and research markets.
We have not tested these tools. Each entry says what the vendor says its tool does, matched to tasks from this job's official description, with prices as listed on the vendor's site on October 3, 2026. Prices change; check before you buy. No tool pays to be listed and we earn nothing from these links.
Similarweb Web Intelligence vendor site