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AI and jobs in ecommerce and online retail

How exposed the jobs in ecommerce and online retail are to AI, which of them AI can do most of, and which most need a human.

Our grouping. NAICS 2022 no longer separates electronic shopping, so this page is a curated set of the jobs behind online selling, weighted by their employment in retail trade, couriers and messengers, and warehousing and storage. It is not a count of ecommerce employment.

Jobs in ecommerce and online retail have an average Still needs a human score of 77.0 out of 100 (higher is safer), 3.0 points above the average for all jobs of 74.0. The largest job here is stockers and order fillers (2,256,000 workers, 79/100 ↑ safer), and of the jobs more common here than across the economy, customer service representatives is the most exposed (51/100 ↑ safer).

Average score
77.0/100↑ safer

3.0 points above the average for all jobs (74.0). Sectors range from 59.8 to 80.0.

10.7%

About 517,500 people, in jobs where AI can already do much of the work.

15.9%

Census Bureau survey, figure for retail trade as a whole; all businesses 22.4%.

+3.9%

Bureau of Labor Statistics projections for the whole sector.

How the work here could shift

The share of workers in this sector whose job would sit in each band, from today to 2060.

Today
35%
of workers in this sector are in jobs that mostly need a person (our top band, Nah.)
0% are in jobs AI could largely do (Largely.)
By 2045
4%
of workers in this sector would still be in jobs that mostly need a person (our top band, Nah.)
40% would be in jobs AI could largely do (Largely.)
By 2060
4%
of workers in this sector would still be in jobs that mostly need a person (our top band, Nah.)
90% would be in jobs AI could largely do (Largely.)

Each job's score moves towards the bottom band (Largely: AI could largely do the job) by the year it could be largely automated, slowly at first and faster later, as adoption usually goes. Each job is run as ten scenarios across its replacement range, so every figure mixes early and late outcomes. The model stops at 2060. How the timeline works

Share of workers in this sector in each verdict band, today to 20600%25%50%75%100%2026: 34.9% of workers in this sector in jobs that mostly need a person (Nah.)35%2026: 54.4% of workers in this sector in jobs where AI could do a little of the work (A little.)54%2026: 10.7% of workers in this sector in jobs AI could partly do (Partly.)11%Today2030: 17.5% of workers in this sector in jobs that mostly need a person (Nah.)18%2030: 68.7% of workers in this sector in jobs where AI could do a little of the work (A little.)69%2030: 8.9% of workers in this sector in jobs AI could partly do (Partly.)9%2030: 4.8% of workers in this sector in jobs AI could mostly do (Mostly.)20302035: 4.1% of workers in this sector in jobs that mostly need a person (Nah.)2035: 48.2% of workers in this sector in jobs where AI could do a little of the work (A little.)48%2035: 33.2% of workers in this sector in jobs AI could partly do (Partly.)33%2035: 6.9% of workers in this sector in jobs AI could mostly do (Mostly.)7%2035: 7.6% of workers in this sector in jobs AI could largely do (Largely.)8%20352040: 3.5% of workers in this sector in jobs that mostly need a person (Nah.)2040: 11.0% of workers in this sector in jobs where AI could do a little of the work (A little.)11%2040: 38.7% of workers in this sector in jobs AI could partly do (Partly.)39%2040: 31.3% of workers in this sector in jobs AI could mostly do (Mostly.)31%2040: 15.5% of workers in this sector in jobs AI could largely do (Largely.)16%20402045: 3.5% of workers in this sector in jobs that mostly need a person (Nah.)2045: 4.8% of workers in this sector in jobs where AI could do a little of the work (A little.)2045: 14.9% of workers in this sector in jobs AI could partly do (Partly.)15%2045: 37.1% of workers in this sector in jobs AI could mostly do (Mostly.)37%2045: 39.7% of workers in this sector in jobs AI could largely do (Largely.)40%20452050: 3.5% of workers in this sector in jobs that mostly need a person (Nah.)2050: 4.8% of workers in this sector in jobs where AI could do a little of the work (A little.)2050: 1.8% of workers in this sector in jobs AI could partly do (Partly.)2050: 26.8% of workers in this sector in jobs AI could mostly do (Mostly.)27%2050: 63.2% of workers in this sector in jobs AI could largely do (Largely.)63%20502055: 3.5% of workers in this sector in jobs that mostly need a person (Nah.)2055: 4.8% of workers in this sector in jobs where AI could do a little of the work (A little.)2055: 6.8% of workers in this sector in jobs AI could mostly do (Mostly.)7%2055: 84.9% of workers in this sector in jobs AI could largely do (Largely.)85%20552060: 3.5% of workers in this sector in jobs that mostly need a person (Nah.)2060: 4.8% of workers in this sector in jobs where AI could do a little of the work (A little.)2060: 1.8% of workers in this sector in jobs AI could mostly do (Mostly.)2060: 90.0% of workers in this sector in jobs AI could largely do (Largely.)90%2060
Will AI replace the job?Largely.Mostly.Partly.A little.Nah.
Share of workers in this sector whose job would sit in each band, year by year. Updated with every release.
Show the data
YearLargelyMostlyPartlyA littleNah
Today (2026)0.0%0.0%10.7%54.4%34.9%
20300.0%4.8%8.9%68.7%17.5%
20357.6%6.9%33.2%48.2%4.1%
204015.5%31.3%38.7%11.0%3.5%
204539.7%37.1%14.9%4.8%3.5%
205063.2%26.8%1.8%4.8%3.5%
205584.9%6.8%0.0%4.8%3.5%
206090.0%1.8%0.0%4.8%3.5%

The largest jobs in ecommerce and online retail

#JobStill needs a humanEvidenceCould be largely automatedWorkers in the sector
1Stockers and Order Fillers79↑ saferAI replace? A little.D2044–2060+2,256,000
2Light Truck Drivers80↑ saferAI replace? Nah.D2044–2060+589,700
3Laborers and Freight, Stock, and Material Movers, Hand84↑ saferAI replace? Nah.D2044–2060+544,350
4Customer Service Representatives51↑ saferAI replace? Partly.D2034–2041436,800
5Industrial Truck and Tractor Operators88↑ saferAI replace? Nah.D2044–2060+315,800
6Shipping, Receiving, and Inventory Clerks70↑ saferAI replace? A little.D2036–2056265,500
7Packers and Packagers, Hand86↑ saferAI replace? Nah.D2044–2060+224,900
8First-Line Supervisors of Helpers, Laborers, and Material Movers, Hand71↑ saferAI replace? A little.D2043–2060+58,475
9Market Research Analysts and Marketing Specialists54↑ saferAI replace? Partly.workers of 2 related jobsD2034–204249,300
10Couriers and Messengers81↑ saferAI replace? Nah.D2036–2060+22,300

Common jobs here that AI can do most of

#JobStill needs a humanEvidenceCould be largely automatedWorkers in the sector
1Customer Service Representatives51↑ saferAI replace? Partly.D2034–2041436,800
2Market Research Analysts and Marketing Specialists54↑ saferAI replace? Partly.workers of 2 related jobsD2034–204249,300
3Order Clerks59↑ saferAI replace? Partly.D2035–204420,300
4Graphic Designers62↑ saferAI replace? A little.D2036–20478,700
5Marketing Managers67↑ saferAI replace? A little.D2036–204811,400
6Transportation, Storage, and Distribution Managers67↑ saferAI replace? A little.D2036–204918,900
7Wholesale and Retail Buyers, Except Farm Products69↑ saferAI replace? A little.D2035–204914,267
8Shipping, Receiving, and Inventory Clerks70↑ saferAI replace? A little.D2036–2056265,500
9First-Line Supervisors of Helpers, Laborers, and Material Movers, Hand71↑ saferAI replace? A little.D2043–2060+58,475
10Stockers and Order Fillers79↑ saferAI replace? A little.D2044–2060+2,256,000

Common jobs here that most need a human

#JobStill needs a humanEvidenceCould be largely automatedWorkers in the sector
1Industrial Truck and Tractor Operators88↑ saferAI replace? Nah.D2044–2060+315,800
2Packers and Packagers, Hand86↑ saferAI replace? Nah.D2044–2060+224,900
3Laborers and Freight, Stock, and Material Movers, Hand84↑ saferAI replace? Nah.D2044–2060+544,350
4Couriers and Messengers81↑ saferAI replace? Nah.D2036–2060+22,300
5Light Truck Drivers80↑ saferAI replace? Nah.D2044–2060+589,700
6Stockers and Order Fillers79↑ saferAI replace? A little.D2044–2060+2,256,000
7First-Line Supervisors of Helpers, Laborers, and Material Movers, Hand71↑ saferAI replace? A little.D2043–2060+58,475
8Shipping, Receiving, and Inventory Clerks70↑ saferAI replace? A little.D2036–2056265,500
9Wholesale and Retail Buyers, Except Farm Products69↑ saferAI replace? A little.D2035–204914,267
10Transportation, Storage, and Distribution Managers67↑ saferAI replace? A little.D2036–204918,900

Related sectors: Retail trade, Warehousing and storage, Trucking, Call centers and business support, Pharmacies and drugstores, Car dealerships

How this is worked out

  • The average weights every job's Still needs a human score by how many people do it in this sector, from the Bureau of Labor Statistics' industry employment data.
  • Job scores are national: an accountant in retail scores the same as an accountant anywhere. The sector figure reflects its mix of jobs, not how its employers use AI; the Census figure shows that.

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